Friday Storytellers, founded by Bollywood director Neeraj Pandey and producer Shital Bhatia, is a digital content wing of Friday Filmworks that develops and produces content for digital distribution across top OTT platforms. Their first major digital release, Special Ops was aired on Disney+ Hotstar and went on to become the Biggest Digital Show in India.

Sony Entertainment Television (SET) is a 24 hour Hindi General Entertainment Channel that provides complete family entertainment. A dynamic channel that responds to the diverse needs of its viewers, it offers a complete spectrum of genres from thrillers to dramas, events to comedies, game shows to dance shows and much more. SET broadcasts popular shows such as Kaun Banega Crorepati (Indian version of Who Wants to Be a Millionaire?), India's Best Dancer and The Kapil Sharma Show.

Endemol was a Dutch-based media company that produced and distributed multi-platform entertainment content. The company annually produced more than 15,000 hours of programming across scripted and non-scripted genres, including drama, reality TV, comedy, game shows, entertainment, factual and children's programming.